Whose Business is this? Maybe I'm confused but I thought it was mine! But is it? Yes and no. I believe like most businesses, it belongs to the principals who keep it afloat. That means shareholders, board members, sometimes its employees...and its customers. For us, I think of our customers as our "board of directors". They drive where we are going...they influence the new product lines...they ARE our marketing department.
I started this endeavor because I liked the product that I came up with. You see that? It was all about me in the beginning. But that all changed when our customers became invested. That's when our designs expanded. New items are usually derived directly from our customer requests. Most of the time they're right and we do well by listening. Like any board of directors, or marketing department or advisers...sometimes they get it wrong. Our biggest successes have been from input from our loyal customers and friends. Ideas that we didn't want, or just didn't consider.
As we stroll though our tenth year I am ever grateful for the loyalty, friendship and advise of our customers. They are what drives the ship. Connie and I try and keep in touch with many of them, but their numbers are in the thousands now, and we rely on technology to keep track of everyone. Facebook helps, but mostly it's the repeat interaction that allows us to maintain that close connection.
You see, at pilotballcaps.com you're part of it... part of the design, marketing and consulting force. For that Connie and I would like to thank you all for your trust and your help.